Rabobank is the
front-running
retail bank in our
home market,
the Netherlands;
number one for
payments, savings,
investments, and
home mortgages.
In addition, for the
first time in history,
Rabobank is lead-
ing in all segments
of the Dutch small
and medium-sized
business sector.
Now the bank is
determined to
boost its position
in the wholesale
market.
Roel van Veggel
Filling the gap
'We're consolidating in the home market and expanding our market
share in existing segments,' Roel van Veggel, Head of Wholesale
Communications, says. 'Four things are vital to our success: right
people, right products, right structures and right communication.
With these four things in place, we feel fit to lead in the corporate
market.'
Since the implementation of the Federative Alliance, clear structures
are in place to support better co-operation between local banks,
corporate clients and Rl to provide products for the large corpora-
tions in the wholesale market. Traditionally there's been a gap in
our service,' Van Veggel explains, 'between what the local banks
could offer clients and what the predecessors of Rabobank
Nederland's Corporate Clients (RNCC) offered. Now, the local
member banks are becoming bigger - an expected outcome of
the Vision 2005+ project - and RNCC is co-operating with them to
provide an Allfinanz package tailored to clients' specific needs,
through their regional teams and their sector and industry teams.'
The Word 5
