Quality assured
Dear colleagues,
We describe ourselves as a knowledge-driven bank, but it is an easily misunder-
stood concept. Knowledge in itself is of limited value, it's what you do with the
knowledge - how you derive value from it for clients - that matters. Value-added
is now the principal factor in achieving competitiveness.
To add value for clients we must be responsive to what clients want. In this issue
of The Word, we'vecreated a special report (pages 9-21) to highlight in each
region, the best-case practices of building solid cliënt relationships through
quality service and value-adding. In all cases, our deep F&A knowledge gives us
the edge. Therefore, we are also profiling FAR, Rabobank's knowledge center, in
this issue. Not using FAR is a missed opportunity - read more about what it offers
on page 22.
Much work has gone into re-designing this issue of The Word according to the
new wholesale corporate identity. What do you think of the new look? We'd also
like to hearyour views on the content of the magazine. What types of articles do
you enjoy and how do you think we could improve this publication? Please send
your comments to Judith Olde Rikkert (j.olderikkert@rn.rabobank.nl).
Rik van Slingelandt
Chairman, Rl Managing Board
"heWord
