Something for everyone in the Netheriands NETWORK NEWS Jn a market that knows the brand name, Rabobank Nederland bas managed to associate itself witb a range of bousehold heroes, from modern master Vincent van Gogb, to cycling idol Erik Dekker. A four-pronged policy, divided between sports and culture, bas ensured a winning line-up of sponsor ed events, including Floriade (a Dutcb horticultural event beid every ten years) and tbe Tour de France. Vincent Pijpers, Head of Sponsoring, explains tbe policy tbat bas reinforced Rabobank's community ties. abobank is a number one bank and a number one brand,explains Pijpers. 'Tbis gives us an incredible amount of freedom in terms of sponsorship.' To acbieve maximum market exposure, Pijpers and bis team have decided to focus on cycling, equestrian events and field hockey - three of the Netheriands' most popular sports. The fourth cultural element of the policy has earned Rabobank something akin to patron status. Rabobank's involvement with the 'museumjaarkaart program' ensures discounts for thousands of museum-goers and has built a lasting partnership with over 450 Dutch museums, among them the Van Gogh Museum. Cultural sponsorships also extend to individual exhibits such as the Maurits House, showcasing a lifetime of portraiture by German painter, Hans Holbein. 8 I Rl The Word I

Rabobank Bronnenarchief

blad 'RI The Word / The Word' (EN) | 2003 | | pagina 8