Positioning for
a bigger slice
of the pie
REGIONAL FOCUS
hy nowWhat for? These
were questions askeci hy
many in the Australian team
whennine years after Rabobank
International (RI) acquired the
Primary Industry Bank of
Australia (PIBA), business was
Consolidated under one name. The
Word profiles this re-branding.
Surefooted
Australia is a rich breeding ground for RI's 'country bank
ing' concept. The acquisition of PIBA in 1994 greatly
strengthened the bank's rural business while simultaneously
boosting RI's corporate business in the lucrative Australian
Food and Agribusiness (F&A) market. So successful has the
relationship been that an astounding 450% growth has been
achieved since then.
'The bank has now reached a size in the Australian and New
Zealand marketplace where it is required to put a single foot-
print on the ground,' affirms CEO Bruce Dick. Corporate
business under RI's name has been growing, so too has rural
business under PIBA's name. In addition, a new business unit
