People, planet and profit
THEME - SUSTAI N ABLE MARKETS
AiIthough Corporate Social
Responsibility (CSR) and sustainable
entrepreneurship are quite recent buzz-
words, sustainability bas been moving
steadily up the Rabobank Group agenda
in the last ten years. From its first decla-
ration on the environment in 1992
Rabobank now bas its own
Sustainability and Social Innovation
Directorate, with the concept of sustain
ability firmly embedded in a code of
conduct and the Group mission statement.
While up until 1995 the bank focused on
people and profit, since 1996 it bas
worked on the 'Triple-p' concept, adding
planet to the equation. When the Swiss
Sustainable Asset Management Bureau
assessed Rabobank Group's performance
in sustainable entrepreneurship, it scored
64% of the maximum achievable. The
Word discovers what the bank is doing
to maintain and improve this position
6 I The Word I
