Looking ahead to 2001
Rabobank
Positive forecast for the new year
Monthly newsletter for Rabobank International for internal t/^
I ex
m 1
International
Future outlook
Ideas for export
Controlled growth
Perfect package
Advertising expertise
It's that time of year again - wben the
bytllk presents its vietv of tbc (economie)
world. Large numbers of clients and live
ly debate, especially on Europe's poten-
tial in the new economy were the higb-
ligbts tbis time. More on page 3.
We know that what you're all vvaiting for
is a lot more information on what's what
in RI and how the future is shaping up.
Unfortunately, you'll have to be patiënt
just a little longer. As we go to press, the
operating model needed to complete our
business plan for the next few years is re-
ceiving its final touches. But it's not quite
ready yet. To make it up to you, we're
planning comprehensive coverage of all
the ins and outs in our first issue of the
new year.
In this issue, we've got a lot for you. FAR
has corne up with its new strategy for a fo-
cused R1 (page 9). Our other focus, TMI,
has the spotlight, with comments from our
sector specialists around the world (pages
6/8). We also look at the trading company
concept developed by our people in Chile
and now exported to markets where the
going would otherwise be tough (pages 4
and 5).
We've heard a lot of about campaigning in
the US recently. R1 North America has
been doing some of its own - WNS carries
ads for the very first time (10 and 11). The
fact we have no deals this issue doesn't
mean you're not hard at work - there will
be a fresh erop after the holidays. As we
sign off for this year, the people who make
the magazine would like to wish you all a
a very happy, healthy and successful 2001
round-up of 12 December's Forecast 3
from Cbile to Russia: the evolving
trade company 4-3
a look into tbe who's, wby's
and what's of TMI 6-8
FAR's new product offering 9
North America's innovative and creative
marketing campaign lo-ii