Telecom in print Winning sprint Ne*V4 Ne*V4 WHAT'S News Issue 10 October 1996 research tools/new products 5 The agri-research department's sector and country studies have long been recognized as authoritative insights and forecasts by the F&A world. In that sense, our claim to being a knowledge-driven bank is more than justified. But the same could not be said for other sectors. At least, not until now. Alexander Gelderman, jerry van Kaatboven and Nico van Eyk - pusbing into quality international research for clients RaboCom, a new quarterly publication which rolls off the presses for the first time at the end of October, is the brainchild of the global media and telecommunications group. lts aim is to show clients the level of our expertise in this very dynamic field. 'It's also a way to help us develop our own fcision of the future,' says Jerry van Kaathoven of the team's Urrecht-based unit. INFO-PACKED REPORT RaboCom looks like a magazine - a specially-designed front cover with just a hint of gloss sets it apart from run-of-the- mill reports. lts content is also reminiscent of a professional journal. 'That may be TELECOM OP SCHRIFT Hoe laat je je klanten weten datje een kennisgedreven bank bent? Het Telecom team doet dit met 'RaboCom'een tijdschrift dat elk kwartaal verschijnt. Hierin tref je informatie over de ontwikkelingen op Telecom gebied, duidelijk en beknopt 'beschreven. Wereldwijd zullen deTelecom teams hun bijdrage leveren. Het eerste nummer verschijnt in november en zal aan alle kantoren worden toegestuurd. The September investor relations roadshow to Japan was livened up by an extremely well-attended a concert for clients and prospects performed by the Royal Concertgebouw Orchestra conducted by Riccardo Chailly. true,' says editor Nico van Eyk, the team's expert on telecommunications law and regulation. 'But we're really talking an info-packed report here. We've chosen a formula that can include interviews, or even result in a theme issue to enhance efficiënt reading and make the "reports" in RaboCom user-friendly and informative. Our target-group is CEOs and CFOs of major corporates and these are busy people. They don't have the time to wade through masses of information to get to the facts and insights they need. The way our information is presented reflects the dynamic, fast-moving industry we work in. There's nothing stuffy about RaboCom.' BALANCED CONTENT For the debut issue, the team has focused on Europe. But the next issue of RaboCom is already in the pipeline with The private bankers in Switzerland have closed a further acquisition deal as part of ongoing expansion strategy. More next issue. team units around the world preparing articles for the 30 to 40 page publication. 'Just to give you an example, our colleagues in Chicago will be doing an indepth report on the US Broadcasting industry for the next issue,' says Van Kaathoven. 'In the future, we'11 be looking to a balanced content with contributions from Singapore and other units around the world. We believe that RaboCom can also prove a very useful marketing tooi.' Distribution of the publication will be handled from regional databases maintained in Utrecht, Chicago and Singapore branches. However, each office in the network will receive a number of copies for marketing purposes. Van Kaathoven, Van Eyk and colleague Alexander Gelderman are currently putting the final touches to the first 'report' - be on the look out for RaboCom in early November. If you don't receive it, then make sure of your copies by calling the team on +31 30 216 3243. Additional copies are also no more than a phone call away. Rabo Securities launched a unique investment product on October 2. Called the 'Sprinter', it combines a zero-coupon for triple-A rated EBRD (European Bank for Reconstruction and Development) of NLG 150 million and an investment in the so- called Dutch Publishers Index, which comprises the Netherlands' top four corporates in this sector and is compiled and published by Amsterdam's EOE.The 'Sprinter'will be listed on the Amsterdam Bourse. For more info, please calkGerard Boekhoven of Rabo Securities on +31 (0)20 460 4909.

Rabobank Bronnenarchief

blad 'What's news' (EN) | 1996 | | pagina 5