Vietnam in the bank vietnam Qj O WHAT'S NewS Issue 7 July 1996 13 We've had the premises in Ho Chi Minh City for a number of months and the appointment of Lai Chong Tuck as representative was official back in April, but we only received the licence in the second week of June. Yet, Lai had already packed his bags and relocated to a market he has been working since 1990. 'We've been marketing Vietnam since then,' he confirms. 'But let me give you a bit of background. After the Americans withdrew in 1975, Vietnam was supported economically by both the ^Phinese and the former Comecon countries. This continued until the Vietnamese invaded Cambodia in order to stop the Khmer Rouge and the killing fields. But that also resulted in a withdrawal of Chinese aid. Then the Berlin Wall feil and Vietnam could no Every aspect of a bank's operation is under increased scrutiny.'Ourexternal auditors, Ernst Young, always had to submit their report to the Central Bankannually-that's ^iormal. But since the Barings Pffair.it has issued a statement requiring a strong.ongoing internal audit and this could mean we, as internal auditors, may be given a reporting requirement in the future. For the moment, the Central Bank has placed great emphasis on monitoring derivatives trading. We have to continuously ensure that the systems and procedures we have in place,for example on risk management, are adequate for what we're doing.' longer look to the former Soviet Union for support. Then their own centrally-planned economy failed. That is it in a nutshell. Given this backdrop, you could say Vietnam was obliged to introducé the open door policy that is now in place.' The open-door policy is, according to Lai, still in an experimental phase. But the country is interesting for Rabobank partly because of its intensely agri-based economy. 'This is a country of 70 million, of whom around 80 percent still live in rural areas and are involved in agriculture,' he says. 'At present, agriculture accounts for around 35 percent of total GDP, followed by heavy industry. In the years we've been active there, we have build a base. We have successfully developed off shore trade finance, although that is still predominantly in the field of LC confirmation and discounting. But we're also busy working on LC financing activities.' Another area where Lai sees real potential is in agri-project finance. 'This is a poor country, the people are poor. This means meat consumption is very low. It is expensive because it is produced on individual farms and not using modern industrial farming methods. So we envisage a lot of foreign investment will be going into that area. In fact, we're already involved in a poultry project in Ho Chi RABOBANK VIETNAM REPRESENTATIVE OFFICE nr.8 Nguijen Hue Street District One Ho Chi Mihn City Vietnam Minh. The Vietnamese government has estimated investment requirements of something like USD 1 billion per year over the next few years. So agri-project finance is a very interesting sector for us.' Over the years, Rabobank has built up sound relationships, not only with state-owned banks, but also with enterprises. 'We have two years. Now into its third year, this program means we're involved in four northern provinces.' Asked how useful this kind of activity is, Lai is enthusiastic. 'This is an emerging market,' he says. 'As I told you, the people are very poor. Even in normal bank-to- bank dealing, we find there's a lot of education involved, a lot of holding people's hands, helping them along. Tm convinced that you will achieve greater success if you go in prepared to both help people and, of course, make money - more so than if you simply go in with a hit and run attitude. I really believe that.' Is there anything else he wants to teil the network? 'My Lai Chong Tuck developed a reputation for providing assistance,' confirms Lai, 'and not only in finance and other banking products. The Rabobank Foundation has done a lot of aid work in Vietnam. In conjunction with the World Bank, the foundation people began work with the state-owned Bank for Agriculture in 1992 to set up cooperatives in the North. It was a two-year contract. It was so successful that it has been extended for a further secretary's name,' he laughs. 'That's important because we really see the Ho Chi Mihn operation as a marketing tooi for the whole network. We're not only looking at trade and agri-project finance here, but also at the opportunities offered by export credit programs. We're here to work for the whole network. Oh, yes, if I'm out of the office, you'11 get Pham Thi Ho Van on the line; she's our secretary - call us.' VIETNAM Inmiddels is een licentie ontvangen voor de vestiging in Ho Chi Minh City. Lai Chong Tuck, afkomstig van kantoor Singapore, is sinds april dit jaar onze officiële vertegenwoordiger. Hij zal de vanuit Singapore opgebouwde basis in dit sterk agri-gerichte land verder gaan uitbouwen. Op dit moment vindt de productie nog voornamelijk plaats op kleine individuele boerderijen. De Vietnamese overheid schat de jaarlijkse investeringen in deze sector de komende tijd op USD 1 miljard. Agri-projectfinanciering biedt hier dus grote kansen.

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