Review-1995
Milan
Malaysia
Rabo
Australia
Thailand up
UPGRADE
OPENS
OFFICIALLY
WÊ
BRINGS IN
36 PERCENT
GROWTH
AND RUNNING
July
June
August
cbs happy new year
Executive secretary Jo Pajno:
'1995 was a really exciting year
given all the changes Rabobank
Milan went through. We've got a
lot of new faces and the
atmosphere is great. The upgrade
meant we could increase our
range of services to our customers
so the number of staff will have
to grow to handle the workload
and new opportunities.'
Klaas-Evert Engelse, general
manager: 'Official openings are
strange events. We'd already been
working in Malaysia for 11
months when it happened. But
there's no point in doing it
straight away - it' you've just
arrived, you don't have anyone to
invite. We had 150 guests and
received a lot of media coverage.
We were thrilled because that led
to a lot of unexpected new
contacts.'
WHAT'S NewS Issue 1 January 1996
Anne Lenehan, public relations,
Sydney: 'Great numbers help.
PIBA always got good media
coverage and since the acquisition
we've got a whole lot more. The
rural and trade press especially
monitors us very carefully. We
even have a couple of journalists
who call us. One of our most
successful media results came
from our sponsorship of the
biggest agri-show in Australia -
the Dubbo Ram Sales. We
worked out it brought us around
AUDI20,000 worth of free
publicity.'
Tjepke Nawijn, general manager:
'It's a fascinating market and
we're here, we're working and
we're looking for an upgrade.
Maybe the New Year will bring
it.'
