Chicago - new directions chicago What's NewS Issue 7 November 1995 9 The Windy City lies in the heart of America's corn pile.The bank started an office there two years ago and now has 21 people focusing on one of the most important agri-regions in the US. But besides its F&A activities and the potential offered by the large number of automotive and automotive supply companies in its territory, Chicago will also be targeting a very new, nationwide market. Manager Tom Stevens explains. (left to right) Standing: Michael Butz, Bill Welch, Julie Coomes, Brian Klatt, Maureen DeRooij, Tom Stevens, Tim Fossa, Chip Walker, Ron Little, Greg Mojica, Dong Zylstra, Mary Bast and Steve Philips. Seated: Bridgett Newton, Elaine Endier, Lydia Crowson, Michael King and Larry Sidwell. Like Bill Bishop in San Fran- cisco, Tom Stevens is loathe to repeat information that we may have been given by other offices. But again like San Francisco, Chicago is certainly unique in some respects. 'We're in the middle of the American Mid-West,' he says, 'and that means we're in the heart of what we call the corn pile. So it makes real sense for us, as F&A specialist bank, to be here. And that gives us a very clear focus even though we're in all kinds of other F&A sec tors as well. But, in fact, this region is also the heartland of another major industry we're very interested in - the auto motive and automotive supply sector. You know, we really stand out as a food and agri- bank because we try to set our- selves apart through our knowledge of the sectors to which we have committed. Obviously, you can't duplicate the kind of 100-year commit- ment we have in F&A in only a couple of years. But we have certainly made a considerable impact on the health-care sec tor - also here in our region. Now, we want to do exactly the same in automotive.' MARKETING DRIVE This is one of the key strategie sectors the whole of the North American network will be tar geting from now on, but it is of special importance to Chi cago. 'We really did our home- work on this sector,' says Stevens. 'We put together what we call a "White Paper" on the industry and recently received the go-ahead from Utrecht. From my region's point of view, this is really great news because over 40 percent of the automotive and automotive supply output of the entire nation is generated here. And there's another factor that is just as important. The strategy pursued by the major original equipment manufacturers, Fm talking of the Fords, the Chryslers and General Motors here, is to grow globally and have their suppliers grow glo bally with them. So strategi- cally, these are globally-orien- ted companies and our Tom Stevens manager network can benefit from us being close to our clients.' STRAGETIC COMMUNICATIONS North American Rabobankers appear to be very good at both their marketing and their home- work. While the automotive "White Paper" was being ap- proved, they were already hard at work on another - this time on telecommunications. 'Here in North America we want to build a commitment in this sector,' Stevens says. 'Bob Bucklin, our New York-based deputy genera! manager for business development, put to gether a strategie plan and al ready gave a presentation on it to senior management in Utrecht. But we weren't in a hurry. Then the telecommuni cations team from one of our rivals down the street (actually, it was ABN Amro) came to see us. They were disgruntled and we saw it as a one-time oppor- tunity to have that kind of ex pertise inhouse in very quick order. They're a terrific team headed by Bill Welch and we brought them on board just two months ago. They are going to cover the entire US for us. So besides the great F&A and other sector special- ists we already have here, we now have this new expert team in a very new area for the bank.' PURINA MAGIC Larry Sidwell and Brian Klatt put together the Purina deal selected by Chicago as one of their best recent deals.'We received strong sup port from Brian James in London when we arranged this transaction for Purina, the largest compound feed producer in the US/says Klatt. 'It's a securitization of loans to Purina dealers and customers funded by a US commercial paper program which was rated A1/P1 by both Moody's and S&P. Besides having structured and arranged the secur itization program, we are also providing a USD100 million liquidity facility and a USD12 million credit enhancement.' It is hardly surprising Chicago is still talking about the deal - it brought in USD400.000 in up-front fees alone. CHICAGO - NIEUWE RICHTINGEN Chicago, gevestigd in het maisgebied van de VS, richt zich naast de Food Agribusiness en gezondheidszorg vooral op twee andere sectoren. Als eerste de auto-industrie. Meer dan 40 procent van de nationaal verkochte auto's worden hier geproduceerd (Ford, Chrysler, General Motors). Deze sector en hun toeleveranciers maken een wereldwijde groei door. De tweede is de telecommunicatie sector, waarvoor een vijf-man sterk team van ABN Amro werd overgenomen om de markt te bewerken.Tom Stevens benadrukt in zijn verhaal de snelheid waarmee beslissingen bij de Rabobank worden genomen, zodat direct op kansen kan worden ingespeeld.

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