^NDONESIA -
CONTRACTS, CEREMONIES
AND COOPERATIVES
0 000 SYNDICATEN "3EDIT FAC
WHAT'S Nf.wS Issue 5 September 1995
international
3
Rabobank Duta made the most of the fact that not only the Queen would be
visiting Indonesia to mark 50 years of independence, but that she would also
be accompanied by a top-level Dutch trade mission, including Rabobank's
executive board member Henk Visser. The Jakarta office had lined up signing
ceremonies on an impressive number of deals.
Initial estimates of the total deals finalized
by the Dutch trade mission varies he
rween the NLG 1.25 and 1.5 billion
Imark. Of this amount, Rabobank was re-
sponsible for a respectable NLG 125.5
million. 'The biggest was finance for a
new plant for Indonesian food and agri-
concern, the Dani Prisma Group, which is
The bank is to sponsor the Dutch profes
sional cyding team managed by former
world champion Jan Raas. More next issue.
valued at around NLG 55 million,' says
Hans van Griethuysen general manager of
Rabobank in Indonesia. But there were a
number of others, also in the bank's core
food and agri-sector. 'A similar agreement
TRADE MISSION WITH ROYAL
CACHET
Queen Beatrix's state visit to Indonesia prov-
ed an ideal opportunity to promote the
Netherlands and its economy.Trade mis-
sions often accompany such visits, partly be-
cause they can draw benefits from the royal
cachet.'And/says Henk Visser,'that is always
useful.Trade missions are important for a
number of reasons. First, all the big players
tend to respond to invitations to participate.
We are usually invited by the ministers of
trade, economie affairs or agriculture. As part
of the Dutch economie infrastructure, but
was reached on partial financing of a new
brewery for Delta Jakarta which makes
the popular Anker beer,' he says. 'And
we will be providing the funding for a
slaughtering plant for Bakrie which will
be supplied by the Dutch Stork company.
So we had purely local deals as well as
agreements directly relating to clients
involved in the trade mission.'
THE IMPORTANCE OF SMES
The Jakarta office also co-sponsored a
seminar organized by the Indonesia-
Nederland Forum. 'Visser was invited to
speak there on small and medium-sized
enterprises (SME) and their importance
for a balanced economy. The SME sector
is barely developed here. One of the
reasons is because, like elsewhere, it is
difficult for them to find financing. His
also with a major presence abroad, we just
have to be there.'
A spin-off here is the opportunity to meet
and speak with executives, but also the
minister, in a very informal environment.
'Again,'says Visser,'that is also useful. You
can often generate deals in this way. An-
other major reason is that if the mission is
visiting a country where you have a repre-
sentation. It is important for our people on
location. It would be a painful situation for
them to see a top-level trade mission which
didn't include their own Head office. Our
participation gives them a certain scope and
presence in the market. It improves their
profile, also because of media coverage. In
fact, in real terms the fact that the trade mis
sion to Indonesia was linked to a state visit
did not actually generate more business for
us. What it did do was vastly increase our
media exposure, particularly at home, but
also in Indonesia itself, because there were
so many press people in the royal entou
rage. And as promotion for the bank, that
makes a lot of difference.'
mm PROMOTIE HOLLAND BV
^■i Het staatsbezoek van Koningin Bea
trix aan Indonesië bleek een gelegenheid bij
uitstek om de Rabobank te profileren. Con
tracten ter waarde van NLG 125,5 miljoen
werden door Hoofddirectielid Henk Visser
getekend tijdens de 'koninklijke' handels
missie. Ook is door de Stichting Steun door
Rabobanken een half miljoen gulden be
schikbaar gesteld voor het opzetten van
spaar- en kredietcoöperaties op het platte
land. Deze schenking kreeg veel aandacht in
de media zowel in Nederland als Indonesië.
PT SIERAD PRODUJ
RABOBANK ASIA
IS SANWA BANK LI
(SINGAPORE) BI
U
'SINGAPORE BR
SOCIETE GEN
BRANCH
L ASIA
We have arranged a NLG 36 million syndi-
cated loan for the Anwar Sierad Group, an
Indonesian food and agri-company. The loan
will finance the acquisistion of the Wendy
fast-food chain. On the photo fl.t.r. Hans
van Griethuysen, Henk Visser and Budiardjo
Tek, president of the Sierad Group.
Rabobank has signed a shareholders'agree
ment on the acquisition of a majority par
ticipation in the Polish Bank Rolno-Przemys-
lowy (Agri-lndustrial Bank).The agreement
becomes effective when necessary ap-
provals have been granted by the National
Bank of Poland and the Dutch Central Bank.
overview was very well received, especially
as he was able to announce that the bank's
development aid Foundation would be
donating half a million guilders to creating
the type of credit and savings cooperatives
that could really make a difference to
SME funding. Everything went off won-
derfully well and I really think we've made
an impact - not only on our current
clients, who are all large corporates, but
also on the general public. We received a
lot of press coverage and that can only be
good news for our operations here.'