Germany
Curacao
Luxembourg
London
m
The bank's new look will soon become a familiar sight
on high streets around the Netherlands. But what does
it mean for the foreign offices. Raboband
1 International asked around...
Helmut Vortanz - private banking
Efraim Mansana -
operations
Nadine Mathieu - manage
ment secretary
Robert Halcrow - W i
syndications
Arnold Kuijpers - general manager
'Personally, I love it. It's so very daring for a bank - no
other bank in Germany has anything like it. We think it will be
a real ice-breaker with clients. And we can use it to explain
our mission as a bank because the partnership, quality and
time for people elements are ali reflected in the symbol.'
'Ask me in a month. At the mo
ment, we're still in the imple-
mentation phase and we're
hitting a lot of problems, so
any positive effects are for the
future. As I say,ask me in a
month.'
'A lot of work, everything has to be
changed. And I thought it was a shame all of the information,
except for the manual, was in Dutch.We should have had it in
English. I also think that people here haven't quite made the
connection between the"Success through partnership"drive
and the new logo -
but time will
change that.
'It's a hard question.l can
seetheadvantagesforthe re-
tail side, but I don't really think
companies sit around admi- v
ring their bank's logo.So, in a
sense our house-style doesn't
make much difference.On
the other hand, it's almost
like a relaunch of the bank.This will come in handy for Lon
don branch as we celebrate our 1 Oth anniversary next year.
'As the newest addition to the network, our opening just
about coincides with the new house-style launch. So we
haven't had the costs some of the longer-established offices
have had. I think there are two clear advantages in the new
look. It is so different, it clearly distinguishes us from the com
petition and shows we are relationship bankers, not simply
deal-oriented. And I also think it's warm, which says a lot
about us as an organization. It's great.'
Raboband International Editorial Staff Stan Polman and Anne Lavelle (Editorial Department). Cees van Rest, Kim Egger and Frank Klemann. Editorial address Rabobank Nederland,
Caroline Renette, editorial assistant,UC-R514P.O.Box 17100, NL 3500 HG Utrecht.Telephone+31 30 902083.Telefax+31 30 901904. Designed and printed by Hoonte-Holland, Utrecht