Some of the thingsyou always wanted to know
about the house-style, but were af raid to ask..
Rabobank
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J I <0
Q The guy in the pie - is that ail it is?
Q Did our clients really feel the need for a new
house-style?
Q isn't NLG 68 million a lot of money to be
spending at a time when we're busy cutting costs and
staff?
Who's who competition
Who's who?
My answer to who's who?
piP y,°ö
6Ö AA>UU'oM
■^uiup wjy
VéRVS PgclAL-
A Absolutely not. But it is the heart of the matter.
Everything depends on how you use the symbol. It aims
to show we put people first. However, it won't work
unless we all pull together to prove that to clients.
-fut
OMLY IF
"YoO WANT
To TodcH
HIM.Ma'A*
A They certainly did. We were often told our look
was pretty dated and hardly an image for the next
century. And, after 22 years, it was about time to make
a real change - after all, no one's wearing the same
clothes they wore in the 1970s.
>yv%WwV-»o^-»"
it woduo MAve cost e<SGtJ fAo&t if 1 mapm't voLi/tireepep as the Movtu."
A It certainly is a lot of money. But if you consider
we're a large organization of over 2,000 offices, more
than 35,000 employees and around five million clients,
then the cost becomes almost negligible. It works out
to about NLG 35,000 per office. If we look at dep-
reciation over seven years, then we find it is actually
less than 0.2 percent of costs. You should really see it
as an investment in the Rabobank brandname.
THAT
Spending NLG 68 million on a new house-style is bound to
raise eyebrows and just as many questions. House-style designers
Newell Sorrell have come up with a fun way to answer these -
the above cartoons are taken from a book that will be published
in Dutch to coincide with the launch. Plans are in the pipeline for
an English edition - but here'sa sneak preview. If you enterthe com
petition, your own cartoon may be among them...
If you can think up a funny (and printable) answer, just com
plete the coupon below and send it, before January 31, to Rabo
bank Nederland, Communication Division, UC-B 561
The30mostorig-
inal entries will re-
ceive a prize from the
newsun-dial range of
corporate gifts. Rabo-
band will be publish-
ing a selection of the
best entries in
February.
Name
Rabobank
Country
Raboband International ~J