Rabo band Hungary expansion Rabo n the job People New publicity material Continued from page 1. Henk Leliveld has been exa- mining the country's domestic market and the opportunities presented by Hungary's move I Issue 15/February 22, 1993 band to a market economy. Following an extensive report on a wide range of economie factors, which included both pros and cons inherent to a young de- mocracy in the process of transformation into a more en- terprise-oriented culture, it has now been decided to increase the bank's presence there. Although the Hun- garian economy is still sufferring from instability following recents changes, the bank's investigations show potential business opportunities for Rabo bank. In addition, growing trade between the bank's exist- ing clients and Hungary emphasized the need for a representative office which could service and assist Rabobank cus- tomers there. The exist- ing staffwill be increased by an agri and food bus iness expert and a num- ber of other proposals are currently under evalu- ation. You know her name, you may even have spoken to her, she will probably have sent you letters, faxes and memos, and she may even have arranged meetings or visits for you. But chances are that the majority of the staff at international of fices will never have met Carla Boshuis in person. She tells Raboband International why that is. 'My job is basically a support position. In other words, my col- leagues and I in the secretariat have to be here. We work for a fairly large group of people and they travel a lot, so it's essen- tial to have someone on the spot in Utrecht who can provide back-up for them and coor- dinate incoming requests, queries and so on from the of fices abroad. Over the years, my job has changed quite dramatically. That's one of the reasons I still find it challenging. When I first came to work at the FOD it wasn't even called that. It was the early stages of expansion internationally and in 1984, when I started, we only had four foreign offices, and two of those had just been opened. 'What I found fascinating about our job here was that at some point in time one of our own people would leave on a trip to a place where we had no representation. He'd come back with a report and the wheels would be put in motion to evaluate the opportunities there for the bank. Usually, if the prognosis was positive, a year later there'd be a repre sentation and later an office. I've seen so many new offices starting literally with a report that when you realize what has been achieved over the past 10 years, you get a real sense of having done some- thing worthwhile. One of my responsi- bilities is to organize the annual General Managers' conference. Personally, I always feel satisfied - once it's over. The logistics and organization are so complex. You have around 24 people coming from all over the world and besides attending the confer ence, they all have in- dividual agendas of meetings. Trying to keep up with them all is a full-time job in it- self and that's one of g my busiest periods in the year. Brazil Ab J. Gillhaus was ap- pointed senior account man ager and Ricardo F.C. de A. Lacerda was promoted tojunior account manager on January 1. Utrecht Rabobank Trust's man agement team has been strengthened by Robert van Beemen. He was appointed deputy director on December 1, 1992. He comes to the bank from ABN/Amro. Secretary Het- ty Solberg, who joined the Trust team on October 1 last year, will work for Van Beemen while continuing her support function Marketing Services is in- troducing two new Communi cations tools. A new 'With compilments' cover was developed for sending documentation, credit offers, loan agreements, folders or leaflets to your customers. The new darkish blue cover re- places the out-dated Mondriaan- the years, l'd say another thing that has really grown in impor- tance is the AM introductory programs. In the early days, when we didn't have a lot of staff at the foreign offices, a new account manager would usually come here for a few days to get to know us and the organization. For a lot of locally- recruited personnel, the notion of a cooperative bank was very strange. How do you explain that phenomenon concisely? Anyway, as the stream of AMs grew, I came up with the idea of look at the work for Thomas van Rijckevorsel. Johan Lont and Carola Oomen, account managers with Rabo bank Trust, have a new secretary. Ella de Regt began her new job on February 1. Luxembourg Margie Boekhout joined the trust office as secre tary at the end of January. Boekhout had previously been employed at the West Zeeuws- Vlaanderen member bank. UK Stuart Cracker has been ap pointed senior manager - head of international private banking. He comes from Merrill Lynch and took up his new appoint- ment on February 1. cover. Secondly, to introducé Rabobank's Trust Service to clients, two leaflets have been published and are called: 'Rabobank Trust' for corporate clients and 'Rabobank Private Trust' for private customers. These leaflets can be inserted into specially developed 'Rabo bank Trust' cover. Both publi- cations can be ordered from Marketing Service in Utrecht by telephone 31 30 902804 or by fax 31 30 901970. organizing a week-long program for groups of people from dif ferent offices. It was also a chance for them to get to know Rabobankers from other offices as well as meet people in Utrecht. We now do four of these introductory weeks every year. You could say it was my baby and I still enjoy organizing them. Every time we round one off, and I see the participants going home having really learnt something, itgives me a sense of satisfaction...' INTERNATIONAL Editorial staff Stan Polman and Anne Lavelle (Editorial Department) and Cees van Rest and Jacqueline Noord hoorn-van Bentum (International) Division). Editorial address Rabobank Nederland Caroline Renette, editorial assistant P.O. Box 17100 NL 3500 HG Utrecht Telephone +31 30 902083 Telefax +31 30 901904 Designed and printed by Hoonte-Holland, Utrecht

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