Rabo
band
Hungary
expansion
Rabo
n the job
People
New publicity
material
Continued from page 1.
Henk Leliveld has been exa-
mining the country's domestic
market and the opportunities
presented by Hungary's move
I Issue 15/February 22, 1993 band
to a market economy. Following
an extensive report on a wide
range of economie factors,
which included both pros and
cons inherent to a young de-
mocracy in the process of
transformation into a more en-
terprise-oriented culture, it has
now been decided to increase
the bank's presence
there. Although the Hun-
garian economy is still
sufferring from instability
following recents changes,
the bank's investigations
show potential business
opportunities for Rabo
bank.
In addition, growing trade
between the bank's exist-
ing clients and Hungary
emphasized the need for
a representative office
which could service and
assist Rabobank cus-
tomers there. The exist-
ing staffwill be increased
by an agri and food bus
iness expert and a num-
ber of other proposals
are currently under evalu-
ation.
You know her name, you
may even have spoken to her,
she will probably have sent you
letters, faxes and memos, and
she may even have arranged
meetings or visits for you. But
chances are that the majority
of the staff at international of
fices will never have met Carla
Boshuis in person. She tells
Raboband International why
that is.
'My job is basically a support
position. In other words, my col-
leagues and I in the secretariat
have to be here. We work for a
fairly large group of people and
they travel a lot, so it's essen-
tial to have someone on the
spot in Utrecht who can provide
back-up for them and coor-
dinate incoming requests,
queries and so on from the of
fices abroad.
Over the years, my job has
changed quite dramatically.
That's one of the reasons I still
find it challenging. When I first
came to work at the FOD it
wasn't even called that. It was
the early stages of expansion
internationally and in 1984,
when I started, we only had four
foreign offices, and two of
those had just been opened.
'What I found fascinating about
our job here was that at some
point in time one of our own
people would leave on a trip
to a place where we had no
representation. He'd come
back with a report and the
wheels would be put in motion
to evaluate the opportunities
there for the bank. Usually, if
the prognosis was positive, a
year later there'd be a repre
sentation and later an office.
I've seen so many new offices
starting literally with a report
that when you realize what has
been achieved over the past 10
years, you get a real sense of
having done some-
thing worthwhile.
One of my responsi-
bilities is to organize
the annual General
Managers' conference.
Personally, I always
feel satisfied - once
it's over. The logistics
and organization are
so complex. You have
around 24 people
coming from all over
the world and besides
attending the confer
ence, they all have in-
dividual agendas of
meetings. Trying to
keep up with them all
is a full-time job in it-
self and that's one of g
my busiest periods in
the year.
Brazil Ab J. Gillhaus was ap-
pointed senior account man
ager and Ricardo F.C. de A.
Lacerda was promoted tojunior
account manager on January 1.
Utrecht Rabobank Trust's man
agement team has been
strengthened by Robert van
Beemen. He was appointed
deputy director on December 1,
1992. He comes to the bank
from ABN/Amro. Secretary Het-
ty Solberg, who joined the Trust
team on October 1 last year,
will work for Van Beemen while
continuing her support function
Marketing Services is in-
troducing two new Communi
cations tools.
A new 'With compilments' cover
was developed for sending
documentation, credit offers,
loan agreements, folders or
leaflets to your customers. The
new darkish blue cover re-
places the out-dated Mondriaan-
the years, l'd say another thing
that has really grown in impor-
tance is the AM introductory
programs. In the early days,
when we didn't have a lot of
staff at the foreign offices, a
new account manager would
usually come here for a few
days to get to know us and the
organization. For a lot of locally-
recruited personnel, the notion
of a cooperative bank was very
strange. How do you explain
that phenomenon concisely?
Anyway, as the stream of AMs
grew, I came up with the idea of
look at the work
for Thomas van Rijckevorsel.
Johan Lont and Carola Oomen,
account managers with Rabo
bank Trust, have a new
secretary. Ella de Regt began
her new job on February 1.
Luxembourg Margie Boekhout
joined the trust office as secre
tary at the end of January.
Boekhout had previously been
employed at the West Zeeuws-
Vlaanderen member bank.
UK Stuart Cracker has been ap
pointed senior manager - head
of international private banking.
He comes from Merrill Lynch
and took up his new appoint-
ment on February 1.
cover. Secondly, to introducé
Rabobank's Trust Service to
clients, two leaflets have been
published and are called:
'Rabobank Trust' for corporate
clients and 'Rabobank Private
Trust' for private customers.
These leaflets can be inserted
into specially developed 'Rabo
bank Trust' cover. Both publi-
cations can be ordered from
Marketing Service in Utrecht by
telephone 31 30 902804 or
by fax 31 30 901970.
organizing a week-long program
for groups of people from dif
ferent offices. It was also a
chance for them to get to know
Rabobankers from other offices
as well as meet people in
Utrecht. We now do four of
these introductory weeks every
year. You could say it was my
baby and I still enjoy organizing
them. Every time we round one
off, and I see the participants
going home having really learnt
something, itgives me a sense
of satisfaction...'
INTERNATIONAL
Editorial staff
Stan Polman and Anne Lavelle
(Editorial Department) and Cees
van Rest and Jacqueline Noord
hoorn-van Bentum (International)
Division).
Editorial address
Rabobank Nederland
Caroline Renette, editorial
assistant
P.O. Box 17100
NL 3500 HG Utrecht
Telephone +31 30 902083
Telefax +31 30 901904
Designed and printed by
Hoonte-Holland, Utrecht