Chess mate Calling all clients in Brazil Winning image Guernsey office takes off Straight dealing Rabobank International goes monthly New marketing tools for international use Staff communication magazine for the Rabobank Groun ''3IN6LE BELLS \SA14TACLAUS> ^CHRISTMA^,../ For 21 days in October in- surer Interpolis played host to the great names in inter national chess as 112 grand masters trom 40 countries put their minds to winning the Interpolis trophy and the Dfl. 100,000 first prize. This was the 16th time the in- surer had welcomed the creme de la creme of chess - which in- cluded Anatoly Karpov, Nigel Short, Jan Timman and Vis- wanathan Anand - to its head- quarters in the Dutch town of Tilburg. For the three weeks of the tour- nament, Interpolis is the centre of international media attention. Seven knock-out rounds each lasting three days ultimately produced the finalists. This year's winner was Briton Micha- el Adams, with Boris Gelfand of Belorussia as runner-up. Rabobank has carried off this year's Corporate Image Prize for a special advertising campaign developed by Saatchi Saatchi. Awarded biannually by Elan magazine, the international jury praised the campaign as 'the one which expressed the enter- prise's personality in the most distinguished fashion'. Rabobank now has a new subsidiary on the Channel Is- land of Guernsey. Established to provide services for both Dutch and international clients, Rabobank Guernsey Ltd, led by Roy Smith, will focus on fixed deposits, equity transactions, trust activities and asset man agement. Raibo do Brasil is now offici- ally networked into the SWIFT system. The first message was sent on September 8 by General Manager Teun de Boon and As- sistant Manager da Silva Oli- viera, who described the link as 'a way of speeding up internal international Communications and thus increasing efficiency.' Following the recent mas- sive turmoil on the currency markets following problems in the EMS and US pre-election uncertainties, Raboband Inter national goes into the bank's dealing rooms to talk to the people behind one of the most fascinating areas of banking. See page 3. Starting today, Raboband In ternational will appear every four weeks. Up until the present time, the English-language section of the internal Communi cations medium Raboband was produced only occasionally, but the four-page of news and infor- mation will now be published monthly, also in the national magazine. The Rabobank is playing an in- creasingly important role in the international financial world. As a result, the number of Inter national Directorate employees at foreign branches and offices is increasing. This means top- ical information in English on developments within the organ- ization has become indis- pensible. The editorial staff of Raboband is now producingthe International section and has recruited an English journalist, Anne Lavelle, to assist in its preparation. In September, the Rabo- The Marketing Services Department is currently in the pro- cess of producing a range of Communications tools for use by the foreign offices. A Marketing Manual has been designed to provide basic information on how to apply house-style and maintain the corporate image. It is currently in press and will be available in the very near future. Raboband International asked head of Marketing Services, Kim Egger, for a preview of the other tools his depart- ment is now preparing specifically to assist the foreign branches and offices in their marketing efforts - see page 4. bank introduced a special national telephone help-line service. Called the Rabofoon, it can provide immediate infor mation on accounts to around half of the bank's four million clients. The Rabofoon is a so-called response system which is link- ed into the Rabobank com puter. By calling its number and indicating a personal phone code, a voice box is activated and the cliënt can receive infor mation about balance, and de posits and withdrawals over the previous 21 days. Most in formation can be provided with in a minute and the only charges made to the customer are the cos-t of the phone call. To date, over 750,000 phone minutes have been registered - an in- dication that clients are using the new facility on an extensive basis. The new service will be avail able to all clients by the end of this year. B GELFAND

Rabobank Bronnenarchief

blad 'Raboband International' (EN) | 1992 | | pagina 1