854.
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P
General
managers
in the Netherlands
Treasury Manage
ment Meeting
Floriade:
the greatest
flower show on
earth
Strategie policy
plan 1990-1995
Fewer people
in Office Supplies
and Mailing
The general managers held
their traditional annual meeting
at the beginning of June. There
were extensive discussions
about the positioning of the
foreign offices in their own
markets and the relationship
with the organization and local
banks. The financial objectives
were also established.
An important element was a
discussion with representatives
from the local banks in the
Netherlands. One topic was the
area of conflicting interests
between the profiling of the
foreign offices on the so-called
niche markets and the profiling
of the iocal banks in the
Netherlands. The local banks
traditionally concentrate on
providing services for their
fiUUU
Issue 10/January, 1992 band
members, regardless of the
activity they perform and the size
of the company. There was also
scope for social contacts during
the conference. On the site of
the world horticultural exhibition,
Floriade, due to open in April, the
general managers met represen
tatives of the subsidiaries of
Rabobank Nederland, such as
The treasury managers of the
foreign offices were in Utrecht for
the Treasury Management Meet-
Rabobank is the main
sponsor of the Floriade, the
greatest flower show on
earth, which will be held in
the Netherlands from 10 April
to 11 October. The general
managers were one of the
first groups to take a look at
the 70-hectare site one year
before the official opening.
The Floriade is an international
horticultural exhibition which
takes place in the Netherlands
once every ten years. lts size
and planning are unique.
There is exceptionally great
interest in the event in both
the Dutch and international
horticultural world, as well as
among the public at iarge. The
Floriade will be the meeting
point for the international hor
ticultural industry from which
some 150,000 visitors are
expected. The exhibition will
be the main public attraction
De Lage Landen, Nedship Bank,
Interpolis and Schretlen. One of
the themes at the general
managers' conference was
international trade finance. The
day therefore ended in appro-
priate style aboard the replica of
a Dutch East India Company
ship in the port of the trading city
of Amsterdam.
ing at the end of November.
Treasurers are responsible
worldwide for raising the
money required for financing
the loan portfolio, as well as
being in charge of liquidity man
agement. In addition, some
dealing rooms have the extra
task of acquiring short-term
but mainly medium-term funds
on behalf of the whole organ
ization. During the meeting the
Treasury Managers visited
Rabobank Nederland's branch
in the port of Rotterdam. On the
way there they stopped briefly
to take a photograph in front
of the world-famous windmills
in Kinderdijk.
in the Netherlands in 1992.
The organizers expect about
2.5 million people. Rabobank,
as the main sponsor, will be
linked with the Floriade in
various ways.
At the start of 1991 the
Central Banking Sector of
Rabobank Nederland investi-
gated the possibilities for im-
proving efficiency. Shortly after
this project was completed the
CBS began formulating the
Strategie Policy Plan for 1990-
1995.
The plan plots the course to
be followed by the International
Division in order to achieve
a stronger representation in
Europe, strengthen the Trade
Finance activities and further
exploit the facilities of the na-
tional and international networks.
In Rabobank Nederland it has
been decided that a distinction
will be made between activities
performed for the organization
and Rabobank Nederland's own
banking operations. All this was
set up in the light of the targets
and financial limits within which
the organization wishes to op-
erate. The guidelines here are
maintaining a top banking
position at triple A level and
operating within the scope for
investment available to the or
ganization. It has also been de
cided to set up a new division,
Corporate Finance, which will
concentrate on capital market
products for companies.
There will be 215 fewer per
manent jobs at Rabobank Ne
derland in the coming five years.
The division concerned is Office
Supplies and Mailing. This re-
duction in staff is mainly caused
by technological developments,
as a result of which electronic
communication will replace in-
formation in printed form.
The Office Supplies and Mailing
Division, which has departments
in various branches of Rabo
bank Nederland, has again re-
viewed its task and operation.
Technological developments are
increasingly leading to com
munication by electronic means.
As a result, less and less infor-
mation is distributed in printed
form to local Rabobanks using
mail vans. Competitive offers
from external service firms are
another development. These en-
able some activities to be car-
ried out less expensively by spe-
cialized companies. At present,
the Division still has 492 em
ployees.
