General managers
to attend
General Meeting
International
image campaign
by local
Rabobanks
Foreign
entries
at the Floriade
hand
MOVE starts
Consumer likes
poultry
Rabobank
finances hotels
On 6 June, Rabobank
Nederland will hold the annual
General Meeting in the Royal
Trade Fair in Utrecht. Policy
will be discussed on this
occasion. All the local Rabo-
banks send representatives to
the meeting and the general
managers of the foreign-based
offices will also be present.
This meeting - the largest in the
Netherlands - wiil be attended
by the general managers and
board members of the locai
banks. Herman Wijffels, chair-
man of the Executive Board,
and Otto Baron van Verschuer,
chairman of the Board of Direc-
tors, will give an account of the
policy pursued and the planned
In its advertising messages
Rabobank aims to profile itself
as a reliable, innovative, expert
and international bank. That
explains why a continuous
The Floriade international
horticultural exhibition will be
held in the vicinity of The
Hague in Holland from April to
October 1992.
Issue 9/Mei 27, 1991
developments. In addition, the
theme of the meeting this year
will be 'communication'. At the
end of the General Meeting,
the participants can pay a visit
to a large-scale information
market, at which various de-
campaign has been started
with local Rabobanks based on
the slogan 'Rabobank, for your
international business too'.
'The intention is that local
banks should position them-
selves strongly as having knowl-
edge and skill available from
the international viewpoint
too,' explains Maarten van den
Bergh of International Market
ing. 'We believe that both cus-
Rabobank is one of the main
sponsors. The event is expected
to attract millions of visitors
from the Netherlands and
abroad. The entries also come
from all over the world.
Dorrith Zijdeveld, Public Rela
tions Rabobank Nederland: 'We
also want to involve our foreign
offices in the Floriade. So far,
there are sixteen
foreign participants.
If there is a partici
pant from a country
where we have a
Rabobank office we
pass the name on
to it. It then has a
reason to contact
the firm concerned
and offer its serv
ices. It may even be
possible for them to
make a trip to the
Netherlands and the
Floriade, together
with their clients.' At
the beginning of
June, the managers
of the foreign offices
will visit the Floriade
site where prepara-
tions are meanwhile
in full swing.
partments of Rabobank Neder
land show the latest develop
ments and activities in the ban
king field.
The International Division will
have a iarge stand at the infor
mation market.
tomers and non-customers
must automatically think of
Rabobank when they are look
ing for a bank to handle their
international business.
Examples of ways to present
yourself as an expert inter
national bank are sending
brochures and organizing days
devoted to particular coun-
tries, or other informative meet
ings.'
At the beginning of April the
MOVE project started in the
Central Banking Sector of Rabo
bank Nederland in Utrecht. The
aim of this Management of
Value Enhancement project is
to see whether the four
divisions of the CBS - Corporate
Customers, Financial Markets,
International and Operations -
can achieve a higher level of
effectiveness and efficiency in
their activities.
Timed for completion on 7 July,
MOVE is being guided and
supervised by the McKinsey
consultancy. In the first part of
this two-phase study informa
tion will be collected on aspects
such as cliënt groups, products,
services and personnel costs.
Proposals for changes and im-
provements will then be worked
out in the second phase. Pierre
van Hedel, head of Marketing
and Product Development, has
been 'ient out' by the Interna
tional Division. The foreign of
fices are not included in the pro
ject. They will, however, be in-
formed of the results.
Chicken farming has done
well in recent decades. During
the seventies and the eighties
the production of poultry
showed a growth of 4.5 per
cent per year. World meat
production grew by an average
of 2.2 per cent per year.
The spectacular growth of poul
try production was mainly the re-
sult of a sharp increase in con
sumer preference for this meat
in almost every country. These
are the conclusions of 'The
World Meat Market', a recently
released publication of the
Rabobank Group. World trade in
meat may be described as very
small in relation to the total pro
duction. Of the meat produced
worldwide annually, less than 6
per cent is traded international-
ly. This low percentage is partly
the result of a great government
influence on both trade and pro
duction. Many countries are aim-
ing at achieving self-sufficiency
in production and there are
various barriers in the import
field, says the Rabobank study.
The Swiss firm of Möven-
pick and the German company
Tengelmann are combining to
build three hotels in the
Benelux. Rabobank is one of
the main financiers.
The financing contract was sign-
ed in Zurich. A representative of
Rabobank Nederland and the
management of Rabolnvest in
Switzerland were present on
this occasion. The hotels will be
called Mövenpick Cadettt Ho
tels and will be located in Brus
sels in Belgium, in 's-Hertogen-
bosch in the south of the
Netherlands and in Voorburg
near The Hague in the west of
the Netherlands. Every hotel will
have more than one hundred
rooms. The Brussels hotel will
be opened this summer and the
Dutch establishments this au-
tumn and at the start of 1992.
