3.7 Mission and Vision
Inhoudsopgave Voorwoord Bestuursverslag Corporate governance
Consolidated Financial Statements Company Financial Statements Pillar 3
investments. Rabo Real Estate Group is active in the Netherlands
and, to a much lesser extent, in France and Germany.
Rabo Real Estate Finance was launched in November 2016 in
response to the ongoing integration of specialised real estate
bank FGH Bank into the Rabobank organisation. Rabo Real
Estate Finance is a new real estate finance organisation
that combines the real estate knowledge and expertise of
FGH Bank and Rabobank. Thanks to its banking knowledge,
a broad offering of products and services, and a vast network
throughout the Netherlands, Rabo Real Estate Finance positions
Rabobank as a powerful player in the Dutch market for
commercial real estate. As of 31 December 2016, the real estate
segment employed 1,493 FTEs (including external staff).
Ou r mission Rabobank wants to make a substantial contribution to
welfare and prosperity in the Netherlands and to feeding
the world sustainably.
Our vision Rabobank is a leading customer-focused cooperative bank
in the Netherlands and in food agri worldwide.
Through the customers we serve we want to make
a contribution to welfare and prosperity in the Netherlands
and to feeding the world's population sustainably.That is our
mission. A mission that stems from our cooperative heritage
and agricultural roots.These aims will allow us to remain
a meaningful cooperative and to be successful over the long
term for our customers, members, employees and society.
Accordingly, our vision is to be the most customer focused bank
and the leader in the food agri sector worldwide.
The visions outlined in Banking for the Netherlands and Banking
for Food define our focus and provide a joint understanding
of what it means to be a customer-focused cooperative.
Sustainability forms an integral part of both these visions, as
described in our sustainability strategy 'Sustainably Successful
Together'.
Banking for the Netherlands
Rabobank feels a strong connection with its customers and
members and consequently with the future of the Netherlands.
If our customers do well, the bank does well. As a cooperative
bank, we can differentiate ourselves by providing a targeted
contribution to the challenges the Netherlands faces in
the years ahead. In this way, we contribute to sustainable
welfare and prosperity in the Netherlands. With Banking for
the Netherlands we want to strengthen the Netherlands of the
future from three perspectives:
1. Improving earnings capacity of the Netherlands by focusing
on the growth themes of mobility, vitality, food agri, raw
materials, water and housing, encouraging entrepreneurship
and supporting sustainable innovation.
2. Supporting optimum life courses for Dutch households by
helping customers make confident financial choices.
3. Strengthening the living environment of local communities
through the use of cooperative dividends and our local
participation agenda. Our local presence allows us to respond
to important regional issues.
Banking for Food
Rabobank is a global leader in the food agri sector.
Rabobank's agricultural roots have helped it achieve this
position and the bank will continue to make a significant and
lasting contribution to the global food agri sector. We are
increasing our commercial effectiveness by fine-tuning our
customer focus, integrating the chain approach, unlocking
our knowledge, improving internal cooperation and creating
innovative opportunities. With Banking for Food we want to
play a prominent role in the public debate on the broad issue
of food. We also hope to connect producers with consumers,
and farmers with citizens. Since Rabobank is the market
leader in the agriculture sector in the Netherlands, Banking for
the Netherlands and Banking for Food are closely intertwined.
Our knowledge and our network in the leading international
Dutch food agri sector are the roots of Rabobank.
Sustainably Successful Together
By focusing on the aforementioned two strategic pillars (i.e.
Banking for the Netherlands and Banking for Food), we are
working with customers and business partners towards
building a successful and meaningful cooperative Rabobank.
One of the key aspects of these pillars is the SST programme
which describes our ambitions regarding our contribution to
sustainable development until 2020. It focuses on five themes
and identifies 14 Key Performance Indicators (KPI) until 2020.
These group-wide sustainability goals are: strengthening the
vitality of communities; accelerating sustainable agriculture
and food supply; collaboration with corporate clients, to
make their businesses more sustainable and providing retail
customers with not only the best financial advice but also
a positive contribution to sustainable development. Finally,
our commitment to sustainable development is provided by
professional staff who consider sustainability an obvious part of
customer service.
We use 14 KPIs to measure the progress towards realising
our sustainability ambitions; sharing our results with our
stakeholders via various channels such as the Annual Report,
infographics, publications and in periodic meetings. We enter
306 Rabobank Jaarverslag 2016