3.7 Mission and Vision Inhoudsopgave Voorwoord Bestuursverslag Corporate governance Consolidated Financial Statements Company Financial Statements Pillar 3 investments. Rabo Real Estate Group is active in the Netherlands and, to a much lesser extent, in France and Germany. Rabo Real Estate Finance was launched in November 2016 in response to the ongoing integration of specialised real estate bank FGH Bank into the Rabobank organisation. Rabo Real Estate Finance is a new real estate finance organisation that combines the real estate knowledge and expertise of FGH Bank and Rabobank. Thanks to its banking knowledge, a broad offering of products and services, and a vast network throughout the Netherlands, Rabo Real Estate Finance positions Rabobank as a powerful player in the Dutch market for commercial real estate. As of 31 December 2016, the real estate segment employed 1,493 FTEs (including external staff). Ou r mission Rabobank wants to make a substantial contribution to welfare and prosperity in the Netherlands and to feeding the world sustainably. Our vision Rabobank is a leading customer-focused cooperative bank in the Netherlands and in food agri worldwide. Through the customers we serve we want to make a contribution to welfare and prosperity in the Netherlands and to feeding the world's population sustainably.That is our mission. A mission that stems from our cooperative heritage and agricultural roots.These aims will allow us to remain a meaningful cooperative and to be successful over the long term for our customers, members, employees and society. Accordingly, our vision is to be the most customer focused bank and the leader in the food agri sector worldwide. The visions outlined in Banking for the Netherlands and Banking for Food define our focus and provide a joint understanding of what it means to be a customer-focused cooperative. Sustainability forms an integral part of both these visions, as described in our sustainability strategy 'Sustainably Successful Together'. Banking for the Netherlands Rabobank feels a strong connection with its customers and members and consequently with the future of the Netherlands. If our customers do well, the bank does well. As a cooperative bank, we can differentiate ourselves by providing a targeted contribution to the challenges the Netherlands faces in the years ahead. In this way, we contribute to sustainable welfare and prosperity in the Netherlands. With Banking for the Netherlands we want to strengthen the Netherlands of the future from three perspectives: 1. Improving earnings capacity of the Netherlands by focusing on the growth themes of mobility, vitality, food agri, raw materials, water and housing, encouraging entrepreneurship and supporting sustainable innovation. 2. Supporting optimum life courses for Dutch households by helping customers make confident financial choices. 3. Strengthening the living environment of local communities through the use of cooperative dividends and our local participation agenda. Our local presence allows us to respond to important regional issues. Banking for Food Rabobank is a global leader in the food agri sector. Rabobank's agricultural roots have helped it achieve this position and the bank will continue to make a significant and lasting contribution to the global food agri sector. We are increasing our commercial effectiveness by fine-tuning our customer focus, integrating the chain approach, unlocking our knowledge, improving internal cooperation and creating innovative opportunities. With Banking for Food we want to play a prominent role in the public debate on the broad issue of food. We also hope to connect producers with consumers, and farmers with citizens. Since Rabobank is the market leader in the agriculture sector in the Netherlands, Banking for the Netherlands and Banking for Food are closely intertwined. Our knowledge and our network in the leading international Dutch food agri sector are the roots of Rabobank. Sustainably Successful Together By focusing on the aforementioned two strategic pillars (i.e. Banking for the Netherlands and Banking for Food), we are working with customers and business partners towards building a successful and meaningful cooperative Rabobank. One of the key aspects of these pillars is the SST programme which describes our ambitions regarding our contribution to sustainable development until 2020. It focuses on five themes and identifies 14 Key Performance Indicators (KPI) until 2020. These group-wide sustainability goals are: strengthening the vitality of communities; accelerating sustainable agriculture and food supply; collaboration with corporate clients, to make their businesses more sustainable and providing retail customers with not only the best financial advice but also a positive contribution to sustainable development. Finally, our commitment to sustainable development is provided by professional staff who consider sustainability an obvious part of customer service. We use 14 KPIs to measure the progress towards realising our sustainability ambitions; sharing our results with our stakeholders via various channels such as the Annual Report, infographics, publications and in periodic meetings. We enter 306 Rabobank Jaarverslag 2016

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Jaarverslagen Rabobank | 2016 | | pagina 307